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Merino wool at -30%
Our best sellers
Knitted in 100% pure and soft merino wool
The world's warmest knitting method
Our breathable knitting method keeps you dry and just the right amount of warmth. No matter what your activity, all year round.
Dress for the winter mountains
Our ambassador, Oda Ramsdal, has completed both the Norway Trail and the Femundløpet. Learn how she dresses for great experiences in the winter mountains, even when the weather isn't at...
We want you to feel warm
We want you to feel warm. The world is full of wool, but isn't it so easy to find the right combination of garments that make you feel just the...
Norwegian family business
Three Generations of Wool - Knitted with Air & Love
Direct to consumer
We cut out the middlemen to offer you the best quality at a fair price
Ethical craftsmanship
Handmade in the best high-end factories in Europe