Lanullva X Nativa
The day Gunn Anne Vinje Lyngstad took over the family business and the Lanullva brand, it was not just the world's warmest knitting method that was passed down.
The family at Lyngstad had always been fond of animals and the very special nature of North-West Norway - it was therefore only natural that the production of woolen goods should take place in respect of values such as renewables, the environment and good animal welfare.
In her search for the best suppliers of merino wool, Anne Gunn saw a lot of poor animal welfare on her travels around the world. There was also much that did not match within sheep farming and pure wool. Even major nations in sheep farming and wool production still treat their sheep poorly - in many places!
And how can you, as a customer, feel sure that the fine wool sweater does not come from sheep that are in pain?
You don't have to worry about this when you buy from Lanullva. We put animal welfare as our highest priority when choosing partners, and the world's most sustainable and thoroughly serious wool producer carries the Nativa brand.
Mulesing-free wool - always!
None of the farms Nativa works with practice the controversial treatment mulesing. This would be a breach of the comprehensive certification scheme.
Nativa has its own protocol that goes further than any other, when it comes to quality and certification of farms, management of nature, and animal welfare. We love the collaboration with Nativa and "our" merino farmers in Uruguay.
We have been there, in this soft and beautiful landscape, and seen it ourselves. Not only are they kind to animals, plants and the surrounding nature - they also use advanced Blockchain technology to record everything they do during work. The result is 100% traceability, from grazing to grooming, cutting, knitting and transport - to us and on to you. During 2021, all new Lanullva garments will be knitted with the world's finest Nativa merino wool, from the world's best and most satisfied sheep.
"Back to nature is the future" , said a proud sheep farmer to Gunn Anne. Thank you for coming along on the journey with us.
