In the early 1990s, knitter Vinje Lyngstad made a discovery that changed her life - for both her and her husband Eilif. The two lived on a farm in one of the coldest and wettest places in Norway. Gale and storms from the Atlantic Ocean, biting northerly winds and rain two out of three days a year were the norm in the Northwest.

Brit could no longer watch her husband come home wet and cold from the forest and farm work, day in and day out. Out of love for her Eilif, she obtained extra soft, first-shorn lambswool, and developed a new and completely different knitting method - with her simple knitting machine.

She held the finished knitted wool sweater up to the light - and explained. She had managed to improve the wool's ability to insulate and to let more moisture through. The knitting method increased the number of air pockets in the sweater and felt different on the body. Eilif put it on, and quickly realized that there was something very special about this sweater. And thanks to Brit's invention, air and love - he stopped freezing.

The rumor about a new knitting method and about Brit's warm invention went from farm to farm. In the end, she mortgaged everything she owned, borrowed a million kroner, went to Switzerland - and bought a much larger knitting machine! Thus, the woolen factory and the brand Lanullva saw the light of day, in 1994.

One day, a group of workers on their way to Svalbard and 40-50 degrees below zero ordered wool underwear from her. They kept warm, and sent a touching letter of thanks back. SINTEF in Trondheim wanted to test whether the story was true - and compared it with other, well-known wool garments - that were knitted in the usual way.

The story was confirmed. "Of the products tested, Lanullva underwear is by far the best in terms of thermal properties. The colder it is, the better the results are expected for Lanullva . When it approaches minus 10 degrees and colder, Lanullva is clearly the best."

This was the start of the world's warmest knitting method, Vinje woolen factory and today's Lanullva success. Brit's daughter Gunn Anne Vinje Lyngstad gave the company new momentum in 2006 - and we still work every day to ensure that no one has to freeze.

It's an important job. Because the north wind out here on the Atlantic Ocean doesn't intend to let up anytime soon.