Our clothes affect the environment much more than we might think.
NRK's article about the thousands of tons of clothes that are dumped in the desert in Chile every year is really thought-provoking.
We focus on longevity, how long you can own a garment without having to purchase a new one.
Wool therefore has more advantages than just providing warmth. Wool is self-cleaning, so you don't have to wash as often. Woolen clothes have a much longer lifespan and are much more often recycled and reused.
Norway is one of the countries in the world that falls under the category of "weather things". We are actually one of the least sustainable countries in the world, ranked 157 out of 163 countries.
It's nauseating. Imagine that just little Norway throws away 130,000 tonnes of clothes every year. Did you know that the clothing industry in the world accounts for more CO2 emissions than aviation and shipping combined? (According to the World Bank)
Our answer is to think about quality and reuse - and to be conscious of the choices you make.
Our woolen clothes are knitted from sustainable wool. We can document this through our collaboration with Nativa - which has its own protocol that goes further than any other.
This includes quality and certification of farms, management of natural resources, and animal welfare. Not least, you have the opportunity to follow the entire journey on the ulla via Nativa's own blockchain technology. If you want to read more about our collaboration with Nativa, you can read more here.
We have customers who have had the same wool sweater for several years and if a hole should occur, we repair it free of charge in Lyngstad.
All claims are repaired and sent to Ukraine through our collaboration with Family Aid Ukraine. In the production line, we also leave as little footprint as possible. This through our collaboration with Nativa.
